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Next-Gen Advertising: The Creative Elements in Demand
Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing...
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Americans Drawn to Digital Media More For Entertainment Than For Self-Expression
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as...
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Top 10 at Domestic Film Box Office, Weekend of Aug. 9-11, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Wireless Carriers Double Down on Spot Radio
Radio revenues remained flat in Q2, as in Q1, per the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). Total revenues were $4.66 billion for the quarter, and $8.44 billion for the...
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Top 10 at Domestic Film Box Office, Weekend of Aug. 16-18, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Youth More Likely Than Their Elders to Have a Positive View of the Ad Industry
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts, according to recent survey results from Gallup....
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Top 10 at Domestic Film Box Office, Weekend of Aug. 23-25, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Average Email Subscriber Gets 416 Commercial Messages Per Month
Here’s one good reason why email marketers look closely at study data regarding topics such as timing and subject lines: the average subscriber receives 416 commercial emails per month, per new figures...
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Top 10 at Domestic Film Box Office, Weekend of Aug. 30-Sep. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top 10 at Domestic Film Box Office, Weekend of Sep. 6-8, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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